外贸干货丨面对采购旺季，使用这5个催单话术，快速拿下订单！（内附开发信模板）

2023-09-01 10:47:00

金九银十一直以来都是采购旺季，九月多国将迎来重要节日。与此同时，国外的几个重大节日也将在下半年展开，这些节日的采购周期往往将持续几个月。例如12月的圣诞节，虽然是12月的节日，但是圣诞购物旺季却是从每年10月初至12月底。

对外贸业务员来说，下半年的业绩怎么样，就看能不能把握好这个采购旺季。很多客户会提前选定好自己下半年的供应商，所以这个时候，跟单询价客户尽快促成订单，将是外贸业务员最重要的工作环节之一。

今天和大家分享一些旺季催单话术，希望能够帮助大家快速成单。

跟进客户的5个理由

公司有促销活动

1. We're thrilled to give you a special offer on our +产品/产品系列.You can enjoy a discount up to xx% off. Please let me know if you need more details.

我们很高兴为您提供我们的+产品/产品系列的特别优惠。您可以享受高达 xx% 的折扣。如果您需要更多详细信息，请告诉我。

2. We've got good news for you: a special discount code for our +产品或型号.Please find it as below: XXX(列出具体细节)It will be valid until+时间. Feel free to check out more details from us.

好消息，现在我们产品正在做活动，细节如下。活动时间截止到X月X号。如需了解更多细节，请咨询我们。

3. We wish if we can spare you a few minutes. Here is our super promotion sale. The discount is even up to 20% off. Feel free to reach out if you get interested.

我们希望您能腾出几分钟时间。这是我们的超级促销活动。折扣甚至高达 20%。如果您有兴趣，请随时与我们联系。

公司周年庆或清库存

1. Our company is having an anniversary sale. By end of this month we are offering xx% off for all our products. Check out the latest catalog and advise if any of them are interested.

我们公司正在举行周年庆促销活动。到本月底，我们将为所有产品提供 xx% 的折扣。请查看最新的目录册，如有感兴趣的请告诉我们。

2. We're celebrating the 10th of our company and we have a business sale for you. All products will be x% off. This discount will only be valid for x days. Kindly act quickly to enjoy the benefit.

我们正在庆祝公司成立 10 周年，我们有一个大促活动，所有产品都将享受 x% 的折扣。此折扣仅在 x 天内有效。快行动起来享受福利吧。

3. We'd like to announce that we will be having a Clearance Sale. We will be offering up to x% discount on all the items of the attached list start from 开始日期 to 结束日期， It is on a first come first serve basis.

这是我们推出的清仓促销活动。从开始日期到结束日期，我们将为所附清单中的所有商品提供高达 x% 的折扣。先到先得。

工厂生产旺季，需要排单

1. Busy production is approaching , our factory is working at full capacity. The earlier you place the order, the sooner we can schedule the production plan.

繁忙的生产临近，我们的工厂正在满负荷生产。您越早下订单，我们就能越早安排生产计划。

2. Since it is peak season now, our factory is working at full capacity. If we can receive your order，confirmation by this week and arrange，production without delay during peak season.

因为现在是旺季，我们工厂的单子都排满了。如你能这周确认订单，我们才可以及时安排订单生产，避免任何延误。

3. Please expedite, otherwise l am afraid that it may cause a delay.

请加快(确认速度)吧，不然恐怕交期会有所延误。

4. We highly appreciate if we can receive your order confirmation by this week, and arrange production without delay during peak season.

如果我们能在本周之前收到您的订单确认，我们将不胜感激，并且将在旺季期间立即安排生产。

原材料价格不稳定

1. Sorry, I do not want to be sound pushy. But please you'll have to make decision soon as the material is undergoing major fluctuations.

抱歉，我不想催您。但请您尽快做出决定，因为原材料价格不稳定，浮动很大。

2. We cannnot order the raw materials until deposit payment is received, so it is likely that we will miss this production date.

在没收到订单定金前我们没法订购原材料，所以我们很可能会错过这个生产日期。

3. As the price of raw materials is going up recently, we kindly advise you to place your order without delay.

因为最近原材料价格一直上涨，我们想建议您尽快下单。

物流旺季，尽早下单避免排仓过久

1. Because of the busy production season, we need to queue for the available shipping space. Please make your decision as soon as possible to avoid further delay.

由于现在是旺季，我们还得预留时间排仓。请尽早做决定，避免进一步延迟。

2. In order to make sure all the goods can be delivered as scheduled, can you please help send the final confirmation of the order by this week?It will help us to plan the productionproperly, thanks for your understanding.

为了确保所有货物能如期送达，可否这周内确认订单，这将有助于我们正确地计划生产，感谢您的理解。

3. Because of the logistics peak season, it's extremely difficult time to get the truck and shipping space, Please make your decision as soon as possible to avoid further delay. thanks for your understanding.

由于物流旺季，货车和舱位非常困难，请尽快做出决定，以免造成进一步的延误。感谢您的理解。

开发信怎么写?

跟进客户的前提是要找到客户，一封好的开发信对于开发客户至关重要。开发信一定要突出自己的优势。如果你所能提供的和客户现有的供应商一样，那客户为什么要费那么大的力气换个供应商呢？

所以你需要给客户充足的理由，开发信要开门见山，直接告诉客户你能给客户带来的好处，并且要有充分的令人信服的论据来支撑你的观点。

以下这三种开发信，可以作为参考：

推荐新品

Hi xxx,

Good morning!

We are a candidate vendor for XXX company, currently we are serving XXXX，XXXX customers (先给2个大客户的名字，最好是同目标客户时同类的). We have passed ISO9001, and our products has passed UPC certificate. We are very confident that you can rely on us as a capable vendor.

I am writing to introduce a new product to you. This product is targeting 产品受众. The sales in XXX market have proven to be very successful. Within only 2 months, the sales have reached 100000 units. I noticed from your web site, that 目产品受众 is one of your major clientele, so introduction of product XXX should be a big sales hit for you.

BTW, we have the samples ready. Do you want to evaluate this new product XXXX?

Best regards,

XXXXX

克服问题

Hi xxx,

Good morning!

I just visited your web site, and studied your customers’ feedback on your product XXXX. It sounds that your customers (390 customers remarked online) are demanding to: XXXXX 陈述一下客户潜在的问题。

We have successfully helped 20 customers solved this problem. XXXXX(描述一下细节，给点具体的信息。不要太详细，留个伏笔，下次再联系他)

Very briefly about ABC Company, we have abundant experience serving XXXX，XXXX customers (先给2个大客户的名字，最好是同目标客户时同类的。). We have passed ISO9001, and our products has passed UPC certificate. We are very confident that you can rely on us as a capable vendor.

May you give me a chance to present you more information on this? I will be glad to send you more detailed information upon your consent.

Best regards,

XXXXX

降低成本

Hi xxx，

Good morning!

We are a candidate vendor for XXX company, currently we are serving XXXX，XXXX customers (先给2个大客户的名字，最好是同目标客户时同类的). I am writing to tell you, that we are able to cut your cost for XXX　item by 20%, thanks to the current break-through innovation on the production process.

The reduction in cost will not in any way influence the quality. We have passed ISO9001, and our products has passed UPC certificate.

What products are you currently purchasing? May I make an offer to you based on these items for you to compare?

Best regards,

XXXXX

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外贸干货丨面对采购旺季，使用这5个催单话术，快速拿下订单！（内附开发信模板）

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